France Travel Tour

Tuesday, March 27, 2007

Haute Couture 101…The Embodiment Of Serious Fashion

Chanel...Dior...Laroche...Givenchy...chances are you have already stumbled upon these famous names somewhere in your regular Vogue browsing or tuning into various fashion channels or awards shows like the Oscars or the Golden Globe or turning your sights at fashion blogs that flourish in cyberspace and notice the words haute couture or even pseudonyms like Haute Girl connected with them. But have you got any idea of what that French sounding accessory means?

For fashion bloggers and admirers, those above-mentioned fashion big wheel along with several other popular designer brands that appear on the runways and shops worldwide comprise the so-called haute couture. But unfortunately, this is somewhat a mistaken belief although its literal translation really meant exquisite and modified dressmaking.

For a fashion company to be officially called haute couture, certain guidelines laid by the French government's Ministry of Industry must follow. These are as follows: 1) offer custom-fit designs to private customers, 2) have a Paris workshop that has 15 or more full-time workers, 3) and have seasonal exhibitions which feature clothing lines for daytime and evening activities.

To make sure that you're favorite brand is truly haute couture, better watch out for the annual Paris Fashion Week and the said expression is actually in the advertisements that they produce.

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